Jaguar Land Rover (JLR) has invited start-ups from across the UK to join its new ‘Open Innovation hub’ initiative, which has been created in partnership with investment firm Plug and Play and is aimed at integrating the next-generation of car technology into its future cars.
- JLR already has a similar set-up with two Brazilian firms
- The carmaker plans to expand into second-life batteries and more
- Plans to set up hubs close to its Coventry headquarters
Purpose of the partnerships
The carmaker says it wants to build new collaborations with start-ups, scale-ups and “like-minded” external firms to develop upgrades in the areas of electrification, connectivity, digital services, the metaverse and more.
Jaguar Land Rover has also created two similar set-ups with Brazilian firms Cubo Itau and Firjan, which will provide access to the Latin American start-up sphere.
JLR aims to use the hubs to create new jobs and opportunities, with access to a “global ecosystem” of potential partners. This will allow the firm to test new technologies and business models. Activities will be located close to Jaguar Land Rover’s headquarters in Coventry.
This latest move from JLR comes as part of its recently announced Reimagine strategy, under which it plans to become “the creator of the world’s most desirable, luxury vehicles for the most discerning of customers." It will also be looking to hit its target of turning Jaguar into an electric-only brand from 2025 and expanding its EV offering to the Land Rover marque.
Jaguar Land Rover: existing partnerships
JLR has already been collaborating with a number of well-known brands, including American software giant Nvidia, which will help to introduce heightened connectivity and advanced autonomous driving functionality to all cars launched from 2025.
Besides this, talks are underway with Chinese battery supplier Envision AESC, which could see a new gigafactory created in the UK. The batteries would then be used to supply cells for the electric Range Rover and Land Rover models.
The carmaker’s strategy and sustainability executive director Francois Dossa said, “With the launch of the Open Innovation platform, Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future."
JLR plans to expand into everything from second-life batteries and circular economy to new fintech, insurtech and digital services – aligned with the brand's modern luxury outlook.
Jaguar Land Rover in India
Land Rover recently launched the 2022 Range Rover in India at Rs 2.31 crore. Its current line-up includes the Discovery, Evoque, Velar, Defender and the Range Rover. Jaguar, on the other hand, sells the F-Pace, F-Type, I-Pace, XE and XF.
Also see:
New Range Rover Sport will be revealed on May 10
JLR to slash greenhouse emissions by 46 percent
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