IMAX, 4DX struggle for content to keep screens running in India

IMAX and 4DX are struggling for content in India as most movies are Hollywood films which are released occasionally. While Hindi and regional languages are beginning to shoot or convert films into such formats, they fetch only 15-20% of revenue for major multiplex chains. Often, normal 2D films, which are not made in these premium formats, are screened in these theatres to keep them going. However, post the covid-19 pandemic, audiences are flocking to large-screen experiences, be it Pathaan, RRR, Brahmastra, Avatar-The Way of Water, and Top Gun: Maverick.

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