Netflix has announced that it will introduce measures to curb password sharing in India in an attempt to increase revenue growth. The move could result in a decline in subscriber numbers, as users who share accounts may not be willing to pay for separate subscriptions. Netflix will initially send emails to users who are sharing accounts outside of a single household, asking them to transfer their profile to a fresh subscription. The company has also cut prices in Indonesia, Croatia, Kenya, and India in an effort to boost penetration in these markets.
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