Motul has launched a new advertising campaign titled Next Level Thrill, which the company says is meant to celebrate the diverse community of Indian riders and the various kinds of riding terrain and conditions they experience. The campaign talks about how the love for two wheelers is common among bikers, but the kind of thrill they derive out if it is quite different. For some, the joy is finding new roads while others prefer no roads; some riders enjoy a sporty, spirited ride, while others like a relaxed, laid-back one.
The campaign also highlights the variety of two-wheeler fluids sold by Motul, from 300V engine lubricants to coolants, brake fluids, chain cleaners, additives, and fork lubricants.
Considering the mainstream Indian two-wheeler market is expanding to include premium bikes, the company hopes to create a unique and premium position as a high-performance lubricant brand while also hoping to tap into and capitalise on the opportunities present in Tier II and Tier III markets.
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