The Mercedes-Benz's luxury division, Maybach, sees India as a strong contender to enter its top five global markets, as our country already features in the top ten global markets for the brand and growth has been exponential. Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz Group AG highlighted the immense potential of the Indian market, emphasising its rapid expansion and evolving customer base.
- Maybach sales grew 140 percent to about 500 units in 2024
- Mercedes top-end vehicle (above Rs 1 crore) sales grew 30 percent
Mercedes Maybach India sales and growth
India’s luxury market is maturing at a rapid pace
Speaking about Maybach’s growing footprint in India, Lescow noted that the brand experienced a remarkable 140 percent growth in sales, reaching approximately 500 units in 2024. “India’s luxury car market is maturing at a rapid pace. The knowledge, understanding, and appreciation for luxury brands here are extremely high. Given the country’s growing economy, increasing number of high-net-worth individuals, and evolving luxury preferences, I firmly believe India has the potential to be among our top five global markets in the coming years,” Lescow told our sister publication Autocar Professional.
Mercedes has also confirmed that 75 percent of all Maybach vehicles sold in India include at least one feature from the brand’s exclusive Manufaktur personalisation program, allowing customers to tailor their cars to their preferences. The brand launched the Maybach EQS and facelift for the Maybach GLS last year, along with updating the Maybach S-Class. In the first three months of 2025, Mercedes has introduced the Maybach GLS 600 Night Series, Maybach EQS SUV Night Series, and now the Maybach SL 680.
Mercedes luxury cars sales increasing
Mercedes India sales increased 12.4 percent in 2024
In 2024, Mercedes-Benz India posted its highest-ever annual sales, with 19,565 units sold, marking a 12.4 percent increase from 17,408 units in 2023. Notably, the Top-End Vehicle (TEV) segment, comprising models priced above Rs. 1 crore, experienced a 30 percent growth year-on-year. This segment accounted for one in every four Mercedes-Benz cars sold in India during the year, reflecting a growing consumer preference for luxury vehicles.
Over 21,000 Maybachs sold in 2024 globally
Globally, Maybach sold over 21,000 units in 2024, reflecting steady demand across key markets. While China and the United States remain the largest markets for Maybach, the company sees emerging economies, including India, as crucial drivers of future growth.
IMAGE SOURCE: Mercedes-Benz T&T Motors Pvt Ltd
Also see:
Mercedes Maybach S 680 Night Series review: Night in shining armour
Mercedes Maybach GLS to get second facelift
2025 Mercedes AMG GLE 53 long term review, 2,100km report
